Writing

Blogs

MarTech insights, architecture thinking, and lessons from the intersection of data and marketing.

Unified Analytics: Combining GEO, Web, and Social Data Into One Decision Layer

How to build a unified analytics layer that combines GEO/AEO citation data, web behavioural analytics, and social signal data — with the data model, lifecycle metrics, and business decisions it unlocks.

Santosh Pradhan·March 23, 2026

Digital Marketing

The GEO & AEO Playbook: How to Get Cited by AI Engines at Every Stage of the Customer Journey

A comprehensive GEO and AEO playbook covering all 8 stages of the customer lifecycle — from Discovery to Advocacy — with content strategies, schema recommendations, quick wins, and AI engine tactics for Perplexity, ChatGPT, Gemini, Copilot, and Claude.

Santosh Pradhan·March 22, 2026

Solution Architecture

Event Modelling: A Complete Guide for Solution Architects

A practical guide to Event Modelling for solution architects — covering core concepts, the blueprint pattern, workflow steps, and best practices for designing event-driven systems.

Santosh Pradhan·March 20, 2026