Architecture & MarTech Signal

Intel squeezed a 1.58-bit LLM down to 1.485 bits without changing a single weight

The 1.58 in a 1.58-bit language model sounds like a hard limit, but Intel researchers pushed a ternary model below The post Intel squeezed a 1.58-bit LLM down t

“Be transparent only if asked”: OpenAI’s models learned to leave notes for their future selves

OpenAI revealed Wednesday evening that some GPT-5.6 Sol model instances, during reinforcement learning (RL) training, wrote instructions to conceal mistakes The

GitHub and Anthropic used their own agents for major Rust rewrites — with very different playbooks

Rust is seemingly the language of the moment, with open-source projects and companies forming an orderly queue to move core The post GitHub and Anthropic used t

AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY

Anthropic’s new Claude Code feature could drain your plan before lunch

Anthropic is giving Claude Code a new job: Manage other Claude Code sessions. Starting Thursday, Anthropic says select Claude Pro The post Anthropic’s new Claud

The critical vulnerability was a test database. That’s the whole triage problem.

A security researcher testing a 300-person B2B company with a global footprint discovered an internet-exposed database with weak authentication during The post

Upcoming AdExchanger Events & Awards

November 2026 Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Register Today>> Top Women in Media & Ad TechNovember 5, 2026 |

Migrations at Scale: Changing the Application Engine at 30,000 Feet

In this article, we will look at how migrations work at scale and the key strategies that can help make it as efficient as possible.

Sam’s Club Debuts Ad Targeting Products That Confidently Assert Future Buyers

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create

I don't like LLMs

I have a lot of mixed feelings about AI and LLM technology. I’m fascinated by its effect on our profession, excited by the potential gains in productivity - and

A Bigger Role For Retail Media Comes With A Higher Bar For Measurement

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the poi

AI Skills with Matt Pocock

Matt Pocock explains how he uses AI coding skills and agents to plan and build software, and why engineering fundamentals matter more than ever.

How The Try Guys Turned Their Love For Liquid I.V. Into A Brand Deal

When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys

Fragments: September 16

Reports of agentic hacking continue, in this case it happened back in May and it seems OpenAI did not disclose that they were responsible. Simon Willison sees t

How LLMs Can Find a Needle in a Haystack

In this article, we are going to look at how LLMs can find a needle in a haystack.

LAST CALL FOR ENROLLMENT: Build with Claude Code

We’re relaunching Build with Claude Code, a 2-day intensive cohort-based course taught by John Kim, who has trained hundreds of engineers at Meta to use Claude

Inside OpenAI’s agentic software factory

A deepdive into how Codex has “taken over” OpenAI, how the frontier lab builds its agentic software factory, and the engineering challenges of one billion users

Do LLMs Have the Memory of a Goldfish?

In this article, we will learn how LLMs handle memory so that they are useful to end users in performing complex tasks that require conversation and holding con

Nail the Narrative

Sumeet Gayathri Moghe finds many folks building presentations get tangled in building slides without a coherent narrative. He advises distilling the big idea, v

We all wanted to be Netflix, who do we want to be next?

I recently realised that there’s an aspect of GenAI tooling that’s not spoken about much, and I think that’s important to where we are going as an industry.

LLMs as a Judge: How to Know if Your LLM is Healthy

In this article, we are going to look at the process of LLM evaluation in detail.

The Pulse #191: a new trend of CPU shortages

For compute-intensive services: it’s worth reserving more compute now. Also: growth dreams end for more COVID-era unicorns, engineers losing touch with systems

Social Media Engagement: summer 2026

A quick survey of recent engagement of my posts on social media, indicating which service has by far the most engagement, and which service has seen a precipito

Building Codex with Tibo Sottiaux

OpenAI’s Tibo Sottiaux shares how Codex was built and how it’s reshaping software development.