Research & Frameworks
Whitepapers
In-depth frameworks, research, and position papers on MarTech architecture, AI-driven marketing, and enterprise customer data strategy.
EGOAI SearchMarTech·May 2026
Entity Graph Optimisation (EGO): The Post-Web Marketing Framework
A framework for governing how AI systems understand and retrieve your brand entity across knowledge graphs, structured data, and citation networks — without relying on document-based content signals.
Download PDFData ArchitectureCDPIdentity Resolution·May 2026
Atomic Attribute Graph (AAG): A Field-Level Graph Framework for Customer Identity Resolution
A data architecture framework for resolving customer identity at the field level using graph edges — covering timestamp conflict resolution, multi-hop B2B traversal, and GDPR-compliant erasure across Bronze, Silver, and Gold pipeline layers.
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