Entity Graph Optimisation
EGO — Entity Graph Optimisation
A discipline coined by Santosh Pradhan in 2026. EGO governs how AI systems understand, retrieve, and recommend an entity — through knowledge graphs, structured data, and citation networks, not document-based content.
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Enter a name, URL, or Wikidata Q-number
The entity graph shows how AI systems understand and connect an entity
EGO Resources
Framework
Entity Graph Optimisation (EGO)
The full framework — definition, signal stack, practitioner activities, and why the name matters. Coined 2026.
Read the post →Whitepaper
EGO: The Post-Web Marketing Framework
Downloadable PDF — share with your team, cite in presentations, or use as a reference document.
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