https://www.pradhan.is Architecture patterns, agentic AI in marketing, and what's actually working at enterprise scale. By Santosh Pradhan, MarTech Solutions Architect in Munich, Germany. en © 2026 Santosh Pradhan studio@pradhan.is (Santosh Pradhan) studio@pradhan.is (Santosh Pradhan) https://www.pradhan.is/img/og-default.jpg https://www.pradhan.is https://www.pradhan.is/blogs/entity-graph-optimisation-ego https://www.pradhan.is/blogs/entity-graph-optimisation-ego EGO (Entity Graph Optimisation) is the new discipline beyond SEO, GEO, and AEO — governing how AI systems understand and retrieve your entity from knowledge graphs, not web pages. Sat, 09 May 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) EGO Entity Graph Optimisation GEO AEO AI Search Knowledge Graph Schema Markup Wikidata LLM MarTech https://www.pradhan.is/blogs/atomic-attribute-graph-cdp-framework https://www.pradhan.is/blogs/atomic-attribute-graph-cdp-framework AAG — AtomicAttributeGraph — models each customer attribute value as a graph node with timestamped relationships. Eliminates record-level timestamp pollution in CDPs. Databricks-native implementation with DLT, GraphFrames, and Unity Catalog. Fri, 17 Apr 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) CDP Graph Data Model Customer 360 Databricks Delta Lake Identity Resolution Data Architecture DLT Golden Record https://www.pradhan.is/blogs/customer-360-databricks-hightouch-implementation https://www.pradhan.is/blogs/customer-360-databricks-hightouch-implementation Step-by-step guide to building Customer 360 on Databricks and Hightouch. Covers source connectors for Salesforce, SAP, Shopify, Segment, and Zendesk, Delta CDF field-level extraction, golden record resolution, and Hightouch reverse ETL activation. Tue, 14 Apr 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) Customer 360 Databricks Hightouch Delta Lake Salesforce SAP Shopify Segment Reverse ETL Data Engineering https://www.pradhan.is/blogs/golden-record-framework-customer-360 https://www.pradhan.is/blogs/golden-record-framework-customer-360 The Golden Record Framework: how to resolve customer identity at field level, not record level. Covers attribute history tables, CDC replay, snapshot diffing, and field-level freshness logic for CDP and Customer 360. Tue, 14 Apr 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) Customer 360 Golden Record Identity Resolution CDP Data Architecture Databricks Delta Lake Adobe Experience Platform Salesforce Data Cloud MACH https://www.pradhan.is/blogs/agentic-ai-brand-risk-patterns https://www.pradhan.is/blogs/agentic-ai-brand-risk-patterns Six agentic AI deployment patterns in MarTech — from multi-agent SaaS orchestration to MCP-governed single agents — with blast radius analysis, real brand damage incidents, and an enterprise ADR decision framework. Thu, 09 Apr 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) Agentic AI AI Governance MarTech Brand Safety MCP Multi-Agent AI Risk Marketing Automation ADR https://www.pradhan.is/blogs/unified-analytics-geo-web-social https://www.pradhan.is/blogs/unified-analytics-geo-web-social Build a unified analytics layer combining GEO/AEO analytics, web analytics (GA4), and social analytics. Includes the complete data model, lifecycle-stage metrics, and business decisions it enables. Mon, 23 Mar 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) Unified Analytics GEO Analytics Web Analytics Social Analytics Data Modelling Marketing Intelligence AI Search https://www.pradhan.is/blogs/geo-aeo-optimization-playbook https://www.pradhan.is/blogs/geo-aeo-optimization-playbook Complete GEO and AEO playbook: optimise for AI engines at every lifecycle stage. Covers content strategies, JSON-LD schema, quick wins, and AI engine tactics for Perplexity, ChatGPT, Gemini, and more. Sun, 22 Mar 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) GEO AEO AI Search Generative Engine Optimization Answer Engine Optimization Schema Markup Content Strategy Perplexity ChatGPT Gemini https://www.pradhan.is/blogs/event-modelling-best-practices https://www.pradhan.is/blogs/event-modelling-best-practices Learn Event Modelling from first principles. Covers the blueprint, Given/When/Then patterns, workflow steps, and best practices for event-driven architecture design. Fri, 20 Mar 2026 00:00:00 GMT studio@pradhan.is (Santosh Pradhan) Event Modelling Event-Driven Architecture Solution Architecture CQRS Event Sourcing System Design